When & how to choose the right CRM

Published, 4 years ago

A company will know when they need to invest in a CRM type system. It is likely that as a growing business you have become reliant on excel spread sheets and access databases to manage things like customers, suppliers, your sales pipeline and even sales orders.

When a business requires all data (this includes customers, suppliers, orders, stock ect..) to be managed from a central single location then you need a CRM type system.

Different businesses will experience issues at different times of their development. But if you are finding the there is a lot of human error or time consuming tasks in current methods of operation then the time is right to start looking.

When you start looking into CRM type systems you really need to make that you go in with an open mind and not only consider the cheapest option, but also which of the vendors has chemistry with you as a business owner. The last thing you want is to find a nice cheap system from a company that simply will not work with you to either better the system or better the relationship.

There are hundreds of CRM type systems in the market so I would also suggest to small businesses that you allow for a 3 month selection process. You want to build up a long list of say 7-10 different systems. Once you have received information from them you can narrow this list down to about 4-6 and then have online demonstrations (personally I advise against trials as you are new to the system and won’t get the full value). Once you have had your demonstrations you will select a short list of 2-3 and this is when you get down to the nitty gritty of talking costs and deployment options.

Always remember that some vendors only offer cloud systems, some only offer on-premises systems and others can offer cloud, on-premises and hosted which gives you more choice to negotiate if that system fits.

Thanks and Good Luck

Marc Christensen

Business Development Manager

Arquila Ltd

www.arquila.com 

Liked what you read? Share the article!

Share on facebook
Share on twitter
Share on pocket
Share on whatsapp
Share on linkedin

Get Noticed with Fashion Rider.

Get the recognition you deserve. Portfolio, Jobs, Social Media promotion and much more. All in one membership. 

You might also like

Fashion and the end of the Brexit transition period

19th October 2020 Fashion and the end of the Brexit transition period – points to consider as we approach 31 December 2020 With less than …

Read More

How Freelancers Can Thrive With a Strong Digital Presence

Freelancer? Working from home or for yourself? In need of a gentle reminder? Whatever your business and whatever your industry; a strong digital presence has …

Read More

How To Grow Your Social Media

In most industries social media is used on a daily basis, particularly in the fashion industry. Making your posts gain traction and high quality leads …

Read More

Things to consider in a Fashion Marketing Strategy

Having a marketing strategy that is consistent and is relevant to your customer base is so important when trying to grow a business. You need …

Read More

Fashion Advice: Funding for Fashion Professionals

Launching a business can be a scary yet exciting time.  You have your business plan and strategy set, and you have a clear vision as …

Read More

Fashion Industry Awareness

Whether you are just starting or have been working in the fashion industry for a while, you already know that watching out for the latest …

Read More

Top 8 Fashion Tips for Working Women Who Want To Break That Glass Ceiling

As a woman trying to make it in the cutthroat competitive working environment that is the corporate world, you have your work cut out for …

Read More

Fashion Professionals: Do you know your taxes?

Running your own business, big or small, involves taking care of your tax returns.  Knowing your taxes and in particular small business taxes are vital. …

Read More

Fashion Professionals: Are you using the right accounting software for your business?

Accounting and indeed accounting software can be a minefield if you’re not doing it day in and day out. Accounting isn’t always everyone’s strong point …

Read More

Subscribe to our newsletter today!

FASHIONSUPPORTSUCCESS

Promoting our members throughout the industry, providing exciting job opportunities and supporting them with increased visibility and valuable advice to ensure their journey is a long and successful one.

Fashion Rider
First Floor, Swan Buildings, 20 Swan St, Manchester M4 5JW

Subscribe to our newsletter today!

© 2020 Fashion Rider UK

We use cookies to offer you a better experience and analyze site traffic. By continuing, you consent to the use of the cookies following our privacy policy. You may choose to opt-out through our privacy policy page.