What to look for when choosing a PR agency

Published, 8 years ago

There is no denying that working with a PR agency can either make you or break you within the ever growing world of business and media. In this day and age, it is essential for a company to get the right coverage, in the right place, at the right time. But not only that, to also be protected in an area companies need it most; reputation and crisis management. Without the right PR agency your company could suffer irredeemable consequences that can be avoided in first, critical process of selecting. But how do you select the right one you ask? In the case of how the public sees your business, perception does equal reality. If your business is portrayed as negative, it will be seen as negative. So it is vital that the perception is accurate, positive and beneficial. We have asked BEATTIE a series of questions in what they think you should look for when choosing a PR agency to work with. From size, to trust, to client relationship, just follow this advice when choosing the right PR agency.

How has PR changed for you in the last 5 years?

The digital revolution has transformed how we engage with our audiences and is relevant across all disciplines whether consumer, corporate, B2B or crisis. How news breaks is far more immediate presenting challenges and opportunities at the same time. Any agency worth their salt has had to remain ahead of the curve, investing in training and developing more sophisticated tools and practices that will help clients embrace new channels. PR in general has become much more sophisticated; long gone are the days of stack them high press releases issued in a scattergun fashion. Integrated marketing communications is what good PR has evolved into.

What is your advice to freelancers when choosing to work with a PR agency?

Make sure that the chemistry is right and that you fit into the culture of the agency first and foremost. If you are not comfortable, neither party gets the most from the relationship. Also make sure you can add value. There’s nothing worse than hiring a freelancer who has to be spoon fed because they do not have the required skills for the job needing done, so research exactly what the agency needs and think carefully as to whether you can provide it. When hiring freelancers, I look for enthusiasm, passion, great contacts and brilliant writing skills, along with experience in the area I require them for. I need to feel that they are part of the team, rather than an outsider.

What do you value highly within your client relationships?

Trust and integrity between client and agency is paramount. We have client relationships spanning some 10 to 15 years which have been built first on trust, and second on results. Our clients feel that we are part of their team which is essential to a healthy and honest working relationship.

One final note:

Whether you are choosing a PR agency or web designer to work with Fashion Rider always recommends you do your research and consider all your options.

If you’re still unsure don’t forget Fashion Rider is here to help. Please don’t hesitate in getting in contact and let us take the stress out of if for you. Also if there are any different areas we can help in just let us know.


0161 3008 794

Tell us about your experience of PR agencies?

Liked what you read? Share the article!

Share on facebook
Share on twitter
Share on pocket
Share on whatsapp
Share on linkedin

Get Noticed with Fashion Rider.

Get the recognition you deserve. Portfolio, Jobs, Social Media promotion and much more. All in one membership. 

You might also like

Fashion and the end of the Brexit transition period

19th October 2020 Fashion and the end of the Brexit transition period – points to consider as we approach 31 December 2020 With less than …

Read More

How Freelancers Can Thrive With a Strong Digital Presence

Freelancer? Working from home or for yourself? In need of a gentle reminder? Whatever your business and whatever your industry; a strong digital presence has …

Read More

How To Grow Your Social Media

In most industries social media is used on a daily basis, particularly in the fashion industry. Making your posts gain traction and high quality leads …

Read More

Things to consider in a Fashion Marketing Strategy

Having a marketing strategy that is consistent and is relevant to your customer base is so important when trying to grow a business. You need …

Read More

Fashion Advice: Funding for Fashion Professionals

Launching a business can be a scary yet exciting time.  You have your business plan and strategy set, and you have a clear vision as …

Read More

Fashion Industry Awareness

Whether you are just starting or have been working in the fashion industry for a while, you already know that watching out for the latest …

Read More

Top 8 Fashion Tips for Working Women Who Want To Break That Glass Ceiling

As a woman trying to make it in the cutthroat competitive working environment that is the corporate world, you have your work cut out for …

Read More

Fashion Professionals: Do you know your taxes?

Running your own business, big or small, involves taking care of your tax returns.  Knowing your taxes and in particular small business taxes are vital. …

Read More

Fashion Professionals: Are you using the right accounting software for your business?

Accounting and indeed accounting software can be a minefield if you’re not doing it day in and day out. Accounting isn’t always everyone’s strong point …

Read More

We use cookies to offer you a better experience and analyze site traffic. By continuing, you consent to the use of the cookies following our privacy policy. You may choose to opt-out through our privacy policy page.