The new norm for fashion shows in the future

Published, 1 year ago

As we start to unravel what the new “normal” will look like for the world of fashion, there has been much debate and discussion around the future of runway shows.

Fashion shows and, in particular, the highly anticipated Fashion Week debuts, is what the fashion industry is all about. Providing established and new designers the opportunity to showcase new collections, celebrate up and coming seasons and styles, set trends, raise the fashion bar, and, most importantly, stand out.

New norm 3 1024x683 1

These shows are a breath of fresh air for audiences around the world, as we anticipate and welcome new fashions with open arms. It’s also an opportunity for those lucky enough to attend, to not just show up but also to dress up too!

Outfits are planned just like the shows themselves, well in advance! Dividing the well-dressed from the outstandingly well dressed.

It is also the highlight of our weeks and months after, as we dissect the outfits, the hairstyles, the beauty looks, and more. The thought of this no longer being a feature in our fashion calendar, well, what will we do throughout our Autumn?!

However, fear not!

Christian Dior and Burberry have both announced that the show will go on. Just slightly different, and perhaps with no audience!

Dior has been one of the first fashion brands to announce that they will be going ahead with their 2020 fashion shows, reviving runway shows as we know them with live streams!

New norm 2 1024x683 1

Starting on 22 July, Dior will showcase their Italian catwalk display “Cruise,” with the most notable difference being that it will all be done behind closed doors with no front-row audience.

However, with the live show streamed, we don’t have to feel like we’re missing out, and we have the luxury of being able to watch the latest collections from anywhere in the world!

It is Dior’s aim to use this show to send a message of “support, hope, optimism, and rebirth” to not just the fashion industry but to the world.

We then move on to Burberry, who has plans to show their creativity and innovative side by planning their runway shows to take place in the great outdoors!

Confirming their position for September Fashion Week, the luxury label will be showcasing their spring 2021 line, without an audience, but through a digital recording which will be available to stream, so anyone and everyone has access.

Burberry’s focus is on reconnecting. Bringing communities together by creating a creative experience that places us in the heart of nature itself, with only models and the Burberry team in attendance.

New Norm 5 1024x684 1

The feeling of togetherness and community is big right now, and Burberry is making use of this theme in the best way. Whatever the future of fashion shows, the brakes should not be put on these completely, just reinvented for today’s new world – for the new norm.

The world is changing, and our experience through the pandemic has allowed us to take stock, to change the way we see the future.

As the fashion industry awakens from these unprecedented times, we must work together in new ways to help keep the buzz, the excitement, and the expectancy of what’s to come in fashion.

How collections are presented will be a big part of this task, and it will be exciting to see and digitally experience the collections from Dior and Burberry in the coming months.

Watch this Fashion Rider space for further news and updates, and of course, for highlights on the most popular styles coming from the catwalk!

Want to connect with us? Send us a message here contact@fashionrider.com

We couldn’t wait to hear from you!

Liked what you read? Share the article!

Share on facebook
Share on twitter
Share on pocket
Share on whatsapp
Share on linkedin

Get Noticed with Fashion Rider.

Get the recognition you deserve. Portfolio, Jobs, Social Media promotion and much more. All in one membership. 

You might also like

Looking for easy ways to cut down on plastic?

Plastic plays an essential role in many businesses, but it doesn’t have to be difficult to make your business more sustainable. Read this article for 3 easy ways to cut down on plastic usage in your business.

Read More

Exercise and creativity: Does exercise improve your creativity?

Exercise has known and proven benefits. When we think about exercise, we tend to think only about our physical health but not the benefits of exercise on our mental health. This article explores the correlation between exercise and creativity and how exercise improves your creativity

Read More

How to Stay Healthy When Working in Fashion

The fashion industry can be incredibly demanding, and sometimes this can impact how much fashion professionals feel fulfilled by the work that they are carrying out.

Read More

So What Do You Wear To Play Poker Nowadays?

So What Do You Wear To Play Poker Nowadays? It’s been a while since we’ve been able to get out and about into casinos and …

Read More

Sustainability: 8 easy steps to make your brand more sustainable

In an environment where people are becoming more aware of the real damages of climate change, it is important to keep your brand green and sustainable. Read on for some great tips on how you can improve your brand’s eco-sustainability.

Read More

5 interesting things that make Milan the Fashion Capital of the World

Although Milan is not the capital of Italy, It can be considered the Fashion Capital of the World, find out 5 interesting things that justify Milan’s title!

Read More

Tips and Tricks for Always Looking Presentable at Work

Looking presentable at work is one of the most important an employee should do. Being presentable enables you to have better opportunities. Take a look at this week’s article covering Tips and Tricks for Always Looking Presentable at Work!

Read More

How to Be More Confident at Work

Being confident is a vital skill. Confidence brings a unique charm that can help you grow career-wise. Take a look at these tips on How to be more confident at work.

Read More

6 Steps to Healthy and Beautiful Hands

The modern world is an exciting place with lots to experience and explore, but it can also take a toll on our skin. Most women …

Read More

We use cookies to offer you a better experience and analyze site traffic. By continuing, you consent to the use of the cookies following our privacy policy. You may choose to opt-out through our privacy policy page.