The Fashion Industry After COVID-19

Published, 12 months ago

During the current COVID-19 pandemic, it’s time for the fashion industry to reinvent itself. The industry is suffering from the prolonged global outbreak. Lockdowns, business closures, and self-quarantine have caused billions of pounds worth of major orders to be cancelled. With major retail stores closed temporarily in many areas as a result of lockdown measures, two seasons of fashions have been lost.

With that being said, we are going to take a look at some ways that the fashion industry will change once the pandemic is under control:

On-Demand Manufacturing- the global fashion industry is a £2.5 trillion business, but the pandemic has exposed a structural issue within it. Designers and manufacturers are producing new seasonal clothing and accessories without getting proper market feedback. Overproduction has been an ongoing issue in the industry which could reach up to 40% in each season. With an on-demand manufacturing model, designers and manufacturers don’t have to produce things that they won’t sell. There’s no extra cost for raw material, production, or warehousing. On-demand production is also sustainable and more economical.

More Focus On Local Productions- global trade is complex and the pandemic has triggered a crippling bottleneck in many areas. If there’s a demand, local manufacturing will be a better solution because it will ensure more balance between supply and demand. Cost advantage is a common rationale given for manufacturing products abroad. However, although fashion products are manufactured in areas with lower wages, the price for end users will eventually be close to standard market prices in the area where they live. Usually, the decision to manufacture abroad is not really to reduce prices for end users, but to increase the company’s net profit.

Less Importance Of Fashion Seasons- seasonal trends and productions will remain, but they will make less sense for leaders in the fashion industry. Seasonal productions regularly cause brands to be stuck with a significant amount of inventory. Any hiccup in sourcing, manufacturing, distribution, or retail may throw off the financial success of the whole line-up. The COVID-19 pandemic has caused a significant surplus of fashion products from the spring and summer 2020 seasons. The situation won’t be much better for autumn, although manufacturing and retail activities are already picking up in certain areas. 

Increased Online Transactions- many customers performed online transactions for the first time during the COVID-19 pandemic and they will continue to do so. The Internet has allowed direct interaction between brands and customers. Through official web stores, social media, and other online platforms, it is possible for designers and manufacturers to better understand the current personal preferences of their customers.

Contact Fashion Rider

contact Fashion Rider today and become part of our online industry platform designed exclusively for creatives.

If you enjoyed this article, please feel free to share it on your favourite social media sites.

Liked what you read? Share the article!

Share on facebook
Share on twitter
Share on pocket
Share on whatsapp
Share on linkedin

Get Noticed with Fashion Rider.

Get the recognition you deserve. Portfolio, Jobs, Social Media promotion and much more. All in one membership. 

You might also like

Sustainability: 8 easy steps to make your brand more sustainable

In an environment where people are becoming more aware of the real damages of climate change, it is important to keep your brand green and sustainable. Read on for some great tips on how you can improve your brand’s eco-sustainability.

Read More

5 interesting things that make Milan the Fashion Capital of the World

Although Milan is not the capital of Italy, It can be considered the Fashion Capital of the World, find out 5 interesting things that justify Milan’s title!

Read More

Tips and Tricks for Always Looking Presentable at Work

Looking presentable at work is one of the most important an employee should do. Being presentable enables you to have better opportunities. Take a look at this week’s article covering Tips and Tricks for Always Looking Presentable at Work!

Read More

How to Be More Confident at Work

Being confident is a vital skill. Confidence brings a unique charm that can help you grow career-wise. Take a look at these tips on How to be more confident at work.

Read More

6 Steps to Healthy and Beautiful Hands

The modern world is an exciting place with lots to experience and explore, but it can also take a toll on our skin. Most women …

Read More

COVID and Arts: How has COVID changed the arts for the best?

Covid 19 has changed a lot of things which include arts too. In this article, we explore the shift that covid and arts have brought and if that change is good or not.

Read More

Mindfulness and business. What does mindfulness mean for your business?

Mindfulness and business. What does mindfulness mean for your business? A lot more than you think.

Read More

Do these things to help you take the stress out of moving

It is no secret that moving home is one of the most stressful things you can do. However, with a bit of planning and good …

Read More

Bridging the Gap and Utilising Every Possible Income Stream

Identifying the income streams in your business is the essence of financial freedom.

Read More

We use cookies to offer you a better experience and analyze site traffic. By continuing, you consent to the use of the cookies following our privacy policy. You may choose to opt-out through our privacy policy page.