SXSW 2017: Key Takeaways for Fashion and Beauty Professionals

Published, 4 years ago

Although few of us are likely to have been lucky enough to attend the highly anticipated SXSW 2017 conference, we were still excited to learn which innovative new trends and technological developments we should be watching according to some of the most successful and respected names in the fashion and beauty industry.

About SXSW

South by Southwest SXSW conference is held in America and was first founded in 1987 with the aim of helping creative people to achieve their goals. Over the years the conference has grown massively and is now a huge annual event, last attended by over 72,000 registrants and creative professionals from all around the globe! During the conference leading keynote speakers talk about and hold panel sessions on current trends and innovative developments in a variety of creative industries including fashion and beauty.


Credit: SXSW

This year some of the key speakers from the fashion and beauty industry included Michele Promaulayko from Cosmopolitan, Matt Kaness from Modcloth, Krista Neuhaus from Kate Spade New York, Rachel Weiss from L’Oreal USA and many more.

A few of the most intriguing sessions covered this year included ‘Artificial intelligence is the future of fashion’, ‘Connected retail: clicks and mortar meet up’, ‘The Fashion Designer in the age of social media’, ‘Rise of the “Real Girl” in beauty and fashion’ and ‘Social shopping: the influencer tech driving billions’.

Unbelievable new technology meets fashion

Fashion and technology continue to become increasingly entangled as world renowned brands launch ever-more exciting and futuristic materials and wearables. Ok so some of these novelty products may be a flash in the pan, but there are plenty that we’d mark as ‘ones to watch’ and others that already look set to stay. With smart watches gaining popularity, including Michael Kors’ stylish new and highly sought after range, we were interested to see what other developments were revealed at SXSW.

• Dutch fashion designer Pauline van Dongen revealed a touch-sensitive denim jacket that gives back rubs.
• Google and Levi’s also revealed a smart jacket capable of answering calls, turning music on, reading messages and getting directions and the time for the wearer.
• A San Francisco-based company unveiled a limited edition knit necktie made from 100% bioengineered spider silk.


Credit: Pauline Van Dongen

Films and the media have meant that for many of us visions of human-like androids are immediately summoned when we think of artificial intelligence, but in actual fact the term has a far more varied meaning.

Artificial intelligence in a very simplified form is already in use by many companies in the form of social media customer service ‘chat bots’. The introduction of artificial intelligence like Amazon’s Alexa, combined with the vast amounts of customer data now collected online and by technology means that the next stage of AI for retail is likely to be AI-driven conversational commerce.

Instagram still reigns

With all kinds of fashion and beauty brands including L’oreal and Fossil, naming Instagram as their number one social media priority it’s clear that this popular visual social platform is one that everyone in the industry should be taking seriously.

With Instagram expanding its photo sharing capabilities and sleek visual galleries to include features like Live and Stories brands are now able to share spontaneous and behind the scenes content as well as the more staged and perfected product and lifestyle shots.

Want to learn more? You can visit for more information and news about this year’s conference and the sessions that took place.

Liked what you read? Share the article!

Share on facebook
Share on twitter
Share on pocket
Share on whatsapp
Share on linkedin

Get Noticed with Fashion Rider.

Get the recognition you deserve. Portfolio, Jobs, Social Media promotion and much more. All in one membership. 

You might also like

Exercise and creativity: Does exercise improve your creativity?

Exercise has known and proven benefits. When we think about exercise, we tend to think only about our physical health but not the benefits of exercise on our mental health. This article explores the correlation between exercise and creativity and how exercise improves your creativity

Read More

How to Stay Healthy When Working in Fashion

The fashion industry can be incredibly demanding, and sometimes this can impact how much fashion professionals feel fulfilled by the work that they are carrying out.

Read More

So What Do You Wear To Play Poker Nowadays?

So What Do You Wear To Play Poker Nowadays? It’s been a while since we’ve been able to get out and about into casinos and …

Read More

Sustainability: 8 easy steps to make your brand more sustainable

In an environment where people are becoming more aware of the real damages of climate change, it is important to keep your brand green and sustainable. Read on for some great tips on how you can improve your brand’s eco-sustainability.

Read More

5 interesting things that make Milan the Fashion Capital of the World

Although Milan is not the capital of Italy, It can be considered the Fashion Capital of the World, find out 5 interesting things that justify Milan’s title!

Read More

Tips and Tricks for Always Looking Presentable at Work

Looking presentable at work is one of the most important an employee should do. Being presentable enables you to have better opportunities. Take a look at this week’s article covering Tips and Tricks for Always Looking Presentable at Work!

Read More

How to Be More Confident at Work

Being confident is a vital skill. Confidence brings a unique charm that can help you grow career-wise. Take a look at these tips on How to be more confident at work.

Read More

6 Steps to Healthy and Beautiful Hands

The modern world is an exciting place with lots to experience and explore, but it can also take a toll on our skin. Most women …

Read More

COVID and Arts: How has COVID changed the arts for the best?

Covid 19 has changed a lot of things which include arts too. In this article, we explore the shift that covid and arts have brought and if that change is good or not.

Read More

We use cookies to offer you a better experience and analyze site traffic. By continuing, you consent to the use of the cookies following our privacy policy. You may choose to opt-out through our privacy policy page.