Starting a fashion business – three key professionals that help you get from sketch to manufacture

Published, 3 years ago

Whether you’re already taking the catwalks by storm, or just starting out on your journey in setting up a fashion brand, you need the right help. There is a wealth of industry experts’ out there to support you with everything from pattern cutting to samples, to coaching and business advice, to mentors that can assist with technical issues.

We’ve rounded up some important people to have by-your-side, and on-your-team, at key steps on your fashion brand-building journey.


Here at Fashion Rider, we recommend that you give careful consideration to bringing these key professionals onto your team at the right time to keep you moving forward on the runway and setting up your successful fashion brand.

Fashion Business Coaching

A specialist fashion business coach can help you to stay on-track with treating the launch of your fashion brand as an entrepreneurial venture, as well as a creative adventure.

Some important areas are fundamental to fashion business growth. An expert fashion coach can help you with these key business oriented areas that aren’t always front-of-mind for creatives:

  • Operate as a business, not as an artisan.
  • Know who your customers are.
  • Prioritise continual product development.
  • Develop your brand identity and support it with a marketing and communications plan.
  • Understand and address production challenges.
  • Develop a focused sales and distribution strategy.
  • Understand the fundamentals of cash flow, funding and financing.
  • Secure specialist business partners.

A fashion business coach should be ‘on your team’ from the beginning of your journey, to support you with the skills and tools to develop and run a successful business.

See expert fashion business coaches in our directory, who are ready to work with you to help you reach your true potential.

Pattern Cutters and Samplers

Skilled pattern cutters can work from rough sketches, detailed technical specs, illustrations and photographs or they can draft accurate patterns directly from your samples. If you can imagine it, a skilled pattern cutter can cut it.

If you are a new designer, you will probably be best served by a pattern cutter that is experienced with working from fashion design sketches, regardless of how basic they are. A skilled pattern cutter may not need detailed spec sheets.

Regardless of whether you have a rough sketch or a detailed CAD plan for you garment, it helps greatly if you can have detailed discussions with your cutter before they start.

Key services that pattern cutters provide to take your designs from dreams to reality include:

  • Garment patterns – turning your sketches into detailed spec sheets
  • Draping on the stand – draping designs on the stand to turn them into inch perfect garment patterns
  • Toiles – Create toiles of your patterns in calico, or fabrics which are close to the final fabric, to replicate the weight and drape of the final garment
  • Fitting to models
  • Technical design and development – technical advice during development to ensure your designs are right for both manufacture and for your customer. Typical factors include design, fabric and colour selections
  • Garment samples – experienced seamstresses produce the highest quality garment samples

Many pattern cutters work with a full range of designers from high-end labels, to e-commerce start-ups, to students. You will be able to find a skilled pattern cutter to work on either small or large projects, whether it’s a one-off custom-made design or a full collection for Fashion Week.

See pattern cutters in our directory, who are ready to turn your designs into reality whether you’re an established fashion designer, a student or a dressmaking enthusiast.

Garment Manufacturers

Whether you’re a new fashion brand, or a top label, finding the right garment manufacturer for your products is a major factor in the success of your fashion business, right now and in future.

Your garment manufacturer should be viewed as a partner, not simply as a service provider. How your manufacturer works will have a direct impact on your business so it’s important to give thoughtful consideration to whether the way they work suits your requirements.


We recommend that you ask prospective manufacturers these key questions to assess whether they are the right partner for you:

Which similar brands have you manufactured for previously?

Has the manufacturer worked with brands that are similar to yours in terms of key factors like size, product and quality? This may sound obvious but it’s important to ask for specific examples, with pictures, of items they’ve produced before. Some unscrupulous manufacturers may claim to specialise in your niche to win your business when they don’t have any experience in your field.

What are your minimum and maximum order quantities?

Garment manufacturers typically specialise in two main production methods –

CMT garment production – otherwise known as Cut, Make, Trim manufacturing. This usually involves the customer providing the fabrics, materials and patterns. CMT is the common approach for small production runs. Manufacturers working this production method typically have a smaller production capacity and there is often a maximum order quantity, but no minimum.

Fully factored production – with this production method the factory often supports the full garment development lifecycle from product development, to patterns, to sourcing fabrics. Supporting the design development is expensive for the manufacturer, so they’re likely to have a minimum order value that makes it cost effective for them.

Choosing a manufacturer that you can work together with now, and in the future, is a critical step in planning the scaling up of your fashion brand.

What information does the manufacturer need from you to produce your garments?

Manufacturing garments is a technical process. It’s important to remember that you need to clearly inform your manufacturer about all of the details and requirements for your garment designs.

Manufacturers may help you in putting together technical spec sheets and designs, but many manufacturers require you to provide all the production details in advance. It’s always advisable to get your production designs down to a tee before you begin approaching manufacturers, this is where your pattern cutter’s expertise and advice is invaluable.

See a range of fashion manufacturers in our directory.

Liked what you read? Share the article!

Share on facebook
Share on twitter
Share on pocket
Share on whatsapp
Share on linkedin

Get Noticed with Fashion Rider.

Get the recognition you deserve. Portfolio, Jobs, Social Media promotion and much more. All in one membership. 

You might also like

Looking for easy ways to cut down on plastic?

Plastic plays an essential role in many businesses, but it doesn’t have to be difficult to make your business more sustainable. Read this article for 3 easy ways to cut down on plastic usage in your business.

Read More

Exercise and creativity: Does exercise improve your creativity?

Exercise has known and proven benefits. When we think about exercise, we tend to think only about our physical health but not the benefits of exercise on our mental health. This article explores the correlation between exercise and creativity and how exercise improves your creativity

Read More

How to Stay Healthy When Working in Fashion

The fashion industry can be incredibly demanding, and sometimes this can impact how much fashion professionals feel fulfilled by the work that they are carrying out.

Read More

So What Do You Wear To Play Poker Nowadays?

So What Do You Wear To Play Poker Nowadays? It’s been a while since we’ve been able to get out and about into casinos and …

Read More

Sustainability: 8 easy steps to make your brand more sustainable

In an environment where people are becoming more aware of the real damages of climate change, it is important to keep your brand green and sustainable. Read on for some great tips on how you can improve your brand’s eco-sustainability.

Read More

5 interesting things that make Milan the Fashion Capital of the World

Although Milan is not the capital of Italy, It can be considered the Fashion Capital of the World, find out 5 interesting things that justify Milan’s title!

Read More

Tips and Tricks for Always Looking Presentable at Work

Looking presentable at work is one of the most important an employee should do. Being presentable enables you to have better opportunities. Take a look at this week’s article covering Tips and Tricks for Always Looking Presentable at Work!

Read More

How to Be More Confident at Work

Being confident is a vital skill. Confidence brings a unique charm that can help you grow career-wise. Take a look at these tips on How to be more confident at work.

Read More

6 Steps to Healthy and Beautiful Hands

The modern world is an exciting place with lots to experience and explore, but it can also take a toll on our skin. Most women …

Read More

We use cookies to offer you a better experience and analyze site traffic. By continuing, you consent to the use of the cookies following our privacy policy. You may choose to opt-out through our privacy policy page.