Nadira V Persaud, Freelance Make-up Artist and Beauty Expert

Published, 2 years ago

Nadira V Persaud has been a member of Fashion Rider for some time now and I never tire of finding out what she is up to and admiring her incredible standard of work. 

Nadira V Persaud is a highly sought after Make up Artist and Beauty Expert recognised for her distinct signature style and vision

In recent years, Nadira’s colourful career has evolved to include teaching, presenting and consulting in the UK, Middle East and Asia and with her intuitive approach to beauty and wellbeing. In addition, Nadira holds position as a Make up Advisor for a UK charity supporting and empowering lives of burns and scars survivors. 

So it made total sense for us to ask Nadira to answer a few questions for us to give you an insight into her exciting world. 

How did you train and what was your experience?

I was lucky to get a place at the prestigious, London College of Fashion in the early 90’s to do Theatre Studies which covered make-up, cosmetics science, art and history of make-up all subjects which really tapped into my passions, however I hadn’t really considered becoming a Make-up Artist until I was completing the course, which meant I was slow at building up contacts.

What do you wish someone had told you when you started?

I wished someone had told me to enjoy the process of building up a career rather than feel overwhelmed by it and to believe in myself.

How will you know when you’re “successful”?

nadira2

I never wanted to be ‘successful’ but I was driven to become an expert!

What work are you most proud of?

There are so many jobs and moments I am proud of, though when a client says they feel good after making them up – it is always a wonderful thing.  I try to pave a positive attitude towards make-up rather than just pure vanity so when someone expresses that they like what they see in the mirror it can be powerful and impactful.

Of course, the proud feeling never goes away when you see your work in print.  Now in the age of the device and online resources I still relish in seeing my work in magazines such as the recent cover of Harry and Sandra Redknapp in You Magazine.

What achievement recently has put a smile on your face?

I’ve recently taken it upon myself to expand my business into beauty retail via two sales platforms to increase revenue and to respond to the growing demand of supplying beauty products directly to clients.  Upon making the first sales I was overjoyed and certainly beaming ear to ear.

What is the single biggest obstacle for your business success?

Chasing and waiting for invoices to be paid is an ongoing issue and obstacle that most businesses face and can be relentless when starting out, though this has gotten easier for me over the years as I’ve learned ways to reduce this happening though still happens with large companies.

nadira3

Credit: Photographed by Angus Muir

About the Beauty Industry at large:

What is the most exciting thing happening in Beauty right now?

Beauty is one of the UK’s largest economies – growing at an incredible rate whereby we are exposed to more homegrown beauty brands than ever. I’ve always and continue to champion British brands such as Lily Lolo, Oskia and Tancream who have proven we are innovators, especially within the natural and organic market.  Globally the Australian beauty market is set to thrive this year too and I will be watching closely.

nadira1

Credit: Photographed by Karan Kapoor

What are the best and worst things about our industry?

The worst thing that is set to get even worse in the industry is that people expect to pay less and less for our service which does nothing but highlight even more bad practice.  It’s a real problem as expenses increase, fees lower and we are doing ourselves a disservice if you accept low fees.

People and the relationships you can build and grow has to be the best thing about this industry as we rely on others to  make connections, get ideas across and evolve.

What trends are you keeping a close eye on in 2019?

Ultimately, this year I’m watching more consumer patterns such as how we shop beauty and our obsession with new labelling.    I tend to think there will be new labels banded about that go beyond ‘cruelty free’ and ‘clean’ as we are trying to establish what these all really mean to brands and consumers.  Following on from this, brands will be up for public interrogation as consumer demands grow towards transparency and integrity.

If we are talking colour I believe we are heading towards an even more hedonistic mindset towards make-up – anything goes!

nadira4

Credit: Photographed by George Ktistakis

To work with Nadira or for more of her work, click here: Nadira V Persaud

 

Liked what you read? Share the article!

Share on facebook
Share on twitter
Share on pocket
Share on whatsapp
Share on linkedin

Get Noticed with Fashion Rider.

Get the recognition you deserve. Portfolio, Jobs, Social Media promotion and much more. All in one membership. 

You might also like

Sustainability: 8 easy steps to make your brand more sustainable

In an environment where people are becoming more aware of the real damages of climate change, it is important to keep your brand green and sustainable. Read on for some great tips on how you can improve your brand’s eco-sustainability.

Read More

Relax, recharge, and let your business reap the benefits

Relaxing is a vital part of your success as much as hard work is, and so we at Fashion Rider present our brand new recharge page to help you relax and recharge, to give you the best chance of success!

Read More

Have you thought about creative competitions?

Creative competitions are different from most other contests. The prize isn’t just a money prize, but the opportunity and experience of entering. In this article, we go over the reasons why and which competitions you may like to enter

Read More

10 exciting events to look forward to in 2021

Events have an important role in the world of fashion and other creative industries. This is why we bring you the 10 exciting events to look forward to in 2021

Read More

Why Your Luxury Time Piece May Need a Watch Winder

A Look at the World of Automatic Watch Winders If you know anything at all about high-end timepieces and how they work, then you’ve likely …

Read More

Why 2021 is a great time to start a freelancing business

With the desire for working on own terms, starting a freelance business has become an attractive prospect. Know why 2021 is a great time to start a freelancing business.

Read More

How to Slash Your Monthly Expenses

Your monthly income will only stretch so far. If you often grab a cup of coffee on your way to work, treat yourself to many …

Read More

Innovative adaptive designs on the rise

In 2019/20, the charity Scope reported that there are 14.1 million people in the UK living with a disability, making the availability and range of suitable fashion …

Read More

How to Diversify your Services & Stand Out From the Crowd

When you are a freelancer or small business owner, you need to think about ways to stand out from the crowd. The problem is, there are more and more people offering the same services you do. So, here are too few steps to diversify your services to stand out from others.

Read More

We use cookies to offer you a better experience and analyze site traffic. By continuing, you consent to the use of the cookies following our privacy policy. You may choose to opt-out through our privacy policy page.