Engaging client relationships

Published, 5 years ago

PR is crucial for anyone running a business and there are many fantastic agencies out there. As long as you’re with the right one, they can help you achieve the success that you desire, and give your business a leg up in terms of you reputation. It is possible to do your own PR but it could end up being a lengthy and time consuming effort with little return. If you have the cash to splash, a PR agency should definitely be something to look into.

Looking into PR agencies can be time consuming too sometimes, but it’s worth it… Follow this link to read about ‘What to look for when choosing a PR agency’. As mentioned in that article, your relationship needs to be good with your PR agency. It’s vital for the chemistry to work and to be on the same page as who you’re working with so you can share the same goals. You need to know exactly what they’re expecting of you so you don’t look unprofessional or inexperienced. It’s important to give a good first impression to anyone you look to work with, especially a PR agency, that potentially will help get you out there! Remember, they have to want to work with you as well as the other way around.

PR is possibly the most effective way of drawing people to your business and getting your brand out there. A good PR agency should already have an established network of media contacts that can get you some great coverage. Unless you have come from a similar sort of background, it will be much tougher to get the same attention yourself.

Di Burton, managing director of CICIDIA COMMUNICATIONS has very kindly given us some expert advice on what will be expected of you when going to a PR agency to include in this article.

At what stage do you think a client should start to think about engagement?

This all depends on what clients want to achieve, be it awareness, increased sales, more users, better conversion rates, or improved customer satisfaction. By deciding how you will measure an engagement’s end goal, you can begin to formulate how the actions of the engagement will take shape. In all communications be the audience – and start planning your communication as soon as possible.

How involved does the client need to be in the PR process?

Very. Try and adopt a partnership approach. Start with a clear set of parameters for evaluation and agree what success will look like. PR is a dialogue aimed at achieving mutual understanding. Just handing over a project to an outside agency can only lead to trouble.

One final note:

Whether you are choosing a solicitor or an accountant to work with Fashion Rider always recommends you do your research and consider all your options.

If you’re still unsure don’t forget Fashion Rider is here to help. Please don’t hesitate in getting in contact and let us take the stress out of it for you. Also if there are any different areas we can help in just let us know.


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