Sustainability: 8 easy steps to make your brand more sustainable

In an environment where people are becoming more aware of the real damages of climate change, it is important to keep your brand green and sustainable. Read on for some great tips on how you can improve your brand’s eco-sustainability.
Published, 2 weeks ago

Sustainability is everywhere.  Today it is the focus of many businesses to look for more sustainable solutions, but how can you improve sustainability online? It’s a good question and one which, when the team at Fashion Rider raised the question, we thought we’d delve in and investigate a little further.


Sustainability, as we know, can be a great way to win over customers. Especially as the world is growing more and more eco-conscious and consumers demand environmental credentials from everyday brands.

Below we’ve collected some of our top tips on how you can improve your online sustainability:

Charity Donations

For every product/service sold, you could donate a percentage of the proceeds to a charity or environmental cause close to your heart.  Explain why you’ve chosen the charity and that it doesn’t affect the price that the customer is paying.

charity donations

Eco-friendly packaging

Look to use more eco-friendly packaging materials such as natural, recyclable materials.  Often these can also be unique solutions that allow you to convey your brand perfectly.

eco friendly packing

Reduce packaging

Look at how you can reduce the packaging required to ship goods and services out to your customers.  For example, Amazon now offers customers the choice of receiving their parcels separately as they are scheduled to arrive at different times. If a customer is happy to wait, they can be packaged up together to help reduce waste.

reduce packing

Check your Web Hosting

Web hosting can play an important role in the sustainability of your online presence.  This is because your site is hosted on servers.  Servers that use energy to operate and run, and trust us, they use a significant amount of energy at that.  This all results in a high carbon footprint.  However, this can be reduced by using renewable energy sources to power the servers.

web hosting

Look at carbon offsetting initiatives

These initiatives are specific programmes that will actively reduce carbon emissions—things such as planting a tree, increasing insulation in properties, opting for electric cars, etc.  Often businesses take part in these initiatives to counterbalance their high carbon footprint.

carbon offsetting initiatives

Build sustainability into your brand

Build your online presence and voice with sustainability at the core.  Build it into your content strategy, telling the story of your brand’s sustainability commitments.

brand built on sustainability

Provide value and engagement

Online on your site, offer news and updates, including insights into environmental issues happening in your local area.

engagement with groups

Implement an environmental CSR strategy

Placing your CSR strategy online can be crucial as it highlights the activities your business carries out to show its social responsibility.


Have you thought about your ‘offline’ sustainability efforts?  For example, think about your recycling habits, whether you operate in a paperless office, have energy-saving lights, partner or collaborate with any green charities, have hosted any environmental events recently, etc.

Trust us; your offline presence will impact your online one too.

Sustainability online is about going beyond what your customer can see.  You need to demonstrate clearly that you are doing more than simply paying lip service, that you are instead fully embracing sustainability from your core.

Ideally, it would be best if you made your online presence as sustainable as possible, promoting initiatives that empower you, your business, and your customers.

If you have any other ideas to share with our community, then get in touch today:

Liked what you read? Share the article!

Share on facebook
Share on twitter
Share on pocket
Share on whatsapp
Share on linkedin

Get Noticed with Fashion Rider.

Get the recognition you deserve. Portfolio, Jobs, Social Media promotion and much more. All in one membership. 

You might also like

Do these things to help you take the stress out of moving

It is no secret that moving home is one of the most stressful things you can do. However, with a bit of planning and good …

Read More

Bridging the Gap and Utilising Every Possible Income Stream

Identifying the income streams in your business is the essence of financial freedom.

Read More

Relax, recharge, and let your business reap the benefits

Relaxing is a vital part of your success as much as hard work is, and so we at Fashion Rider present our brand new recharge page to help you relax and recharge, to give you the best chance of success!

Read More

Have you thought about creative competitions?

Creative competitions are different from most other contests. The prize isn’t just a money prize, but the opportunity and experience of entering. In this article, we go over the reasons why and which competitions you may like to enter

Read More

10 exciting events to look forward to in 2021

Events have an important role in the world of fashion and other creative industries. This is why we bring you the 10 exciting events to look forward to in 2021

Read More

Why Your Luxury Time Piece May Need a Watch Winder

A Look at the World of Automatic Watch Winders If you know anything at all about high-end timepieces and how they work, then you’ve likely …

Read More

Why 2021 is a great time to start a freelancing business

With the desire for working on own terms, starting a freelance business has become an attractive prospect. Know why 2021 is a great time to start a freelancing business.

Read More

How to Slash Your Monthly Expenses

Your monthly income will only stretch so far. If you often grab a cup of coffee on your way to work, treat yourself to many …

Read More

Innovative adaptive designs on the rise

In 2019/20, the charity Scope reported that there are 14.1 million people in the UK living with a disability, making the availability and range of suitable fashion …

Read More

We use cookies to offer you a better experience and analyze site traffic. By continuing, you consent to the use of the cookies following our privacy policy. You may choose to opt-out through our privacy policy page.