Are Amazon taking over the fashion world?

Published, 4 years ago

Ten years ago, Jeff Bezos said Amazon needed to be able to sell clothes and food, two things we will always need.

Having launched Amazon Fresh to deliver groceries in the UK, Amazon have recently launched Amazon Prime Wardrobe in the US.  The service allows Prime customers to choose several items of clothing to try on at home, over a 7 day period, without paying for them.  They then get a discount depending on how many items they keep.  The clothes arrive in a box, delivered free, then any unwanted items can be returned in the same box, also for free. Brands include Hugo Boss and Calvin Klein. Will this be more popular than the technology we wrote about recently, such as virtual fitting rooms? Can technology equal the benefits of trying on clothes before you buy? If this is a success in the US, look out for it on Amazon in the UK. If it is successful, it will mean department stores will have to come up with new ways to compete as one of their selling points is having many different brands under one roof.

amazon fresh

So what else has Amazon been up to?

Nike recently announced a deal with Amazon to launch some of its products on the online retailer’s site.  Sporting goods retailers are already finding business tough with several retailers filing for bankruptcy and when this deal was announced share prices of a number of companies fell.  Of course, Nike products can already be found on Amazon through third party sellers or unlicensed dealers but the company hopes to gain more control over its distribution with this deal. However, it will still heavily rely on its wholesale market and may keep limited editions to high street shops.

The Amazon Echo has been upgraded to include a camera. The new device is called Echo Look and can take a hands free selfie or video of you from every angle.  The idea is that over time, the app will learn your style and be able to make recommendations on what to wear. There is also a feature called Style Check which allows you to submit two photos and fashion specialists and algorithms will tell you which is the best look, according to current trends, fit and styling. The app will also be able to make recommendations of what clothes to buy.

Amazon Echo

Have you thought about getting your collection on to Amazon?  Their website claims it can be done in a few easy steps: register as a seller and a brand, ensure you meet the requirements in their guide and ensure you have top quality listings with photos and descriptions to enable people to find your products. If you list on your items can also be sold across Amazon in other EU countries.


Liked what you read? Share the article!

Share on facebook
Share on twitter
Share on pocket
Share on whatsapp
Share on linkedin

Get Noticed with Fashion Rider.

Get the recognition you deserve. Portfolio, Jobs, Social Media promotion and much more. All in one membership. 

You might also like

9 bad budgeting habits that you absolutely need to stop right now

You want to be financially responsible, but you struggle with sticking to a budget. It’s not your fault! You may be practising these 9 bad budgeting habits that are sabotaging your budget.

Read More

Upgrading your Website: 6 of the important things to consider Now

It’s so easy to get caught up in the excitement of a new website, but it’s important to take a step back and think through some of the finer details.
Upgrading your website can seem intimidating, but it doesn’t have to be. And if you do it right, you’ll have a website that’s not only a pleasure to use but also an asset to your business. Here are six of the most important things to consider when you upgrade

Read More

Six Trends To Watch In The Education Industry In Upcoming Years

Technology will surely play a huge role in the education system in the upcoming years. Changes might be fast and constant, so we might experience …

Read More

The Top 6 Effective Marketing Tips that will take your brand to the next level

Marketing can be so wide-ranging that it can be difficult to know where to start. However, we can’t ignore the importance of a robust marketing …

Read More

8 Tips to Boost your Income

Becoming a successful freelancer can take time, perseverance, confidence, and determination.  It can also be overwhelming. Stepping out on your own, pursuing what you love, and …

Read More

Fashion: Casino Attire

Going to a casino can be an exciting experience for first timers. However, this could also be stressful if you don’t know the proper attire …

Read More

Diversifying Your Income as a Fashion Professional

Hi, I’m Luisa Kearney, a professional fashion stylist and editor. I currently work full-time as a fashion blogger and stylist, earning a full-time income. Although …

Read More

6 best apps for 2021 you should have in your phone

Find apps for your phones can be time-consuming, which is why we bring you the 6 best apps for 2021 you should have on your phone this year.

Read More

Hip Hop Fashion, from streets to mainstream: 7 Interesting things to know

How rappers branded themselves revolutionized the business of hip hop fashion.

Read More

Subscribe to our newsletter today!


Promoting our members throughout the industry, providing exciting job opportunities and supporting them with increased visibility and valuable advice to ensure their journey is a long and successful one.

Fashion Rider
First Floor, Swan Buildings, 20 Swan St, Manchester M4 5JW

Subscribe to our newsletter today!

© 2020 Fashion Rider UK

We use cookies to offer you a better experience and analyze site traffic. By continuing, you consent to the use of the cookies following our privacy policy. You may choose to opt-out through our privacy policy page.