Sustainable fashion is more than the latest craze or new genre. It’s a movement that is fostering change.
Change to the way fashion is created, manufactured, sold, and worn.
It is well known and well documented in the news, that fast fashion is indeed killing our planet.
Reported to be more damaging to the environment than air traffic, emitting more greenhouse gases than the world’s planes and ships, depleting water resources and local microfibre pollution as it goes.
Fast fashion is a killer.
This is because, over the years, fast fashion has grown at an exponential rate. If we think of it like a fast-paced level of consumption that has the industry stuck in a production pattern that is extremely difficult to break.
With overproduction and a mountain of unsold and unworn clothes, a significant problem.
But times are changing.
Social media and online influencers, such as Sustainable Daisy continue to play a big role in this shift and influence, making us much more aware of the repercussions of our spending.
Credit: Sustainable Daisy
Here’s some more great sustainable influencers for you to follow and become inspired by:
Credit: Alyssa Beltempo
Today consumers are much more enlightened. People want answers, they expect answers to where their goods are from and how they are produced, before now committing to any level of investment.
Fashion is evolving in more ways than one.
Fashion designers and fashion labels are now rethinking their business models and strategies going forward, and sometimes it’s not all about using the most sustainable materials to fashion goods.
For example, new and innovative business models see online retailers such as LXR and Co allow their customers to purchase, for example, a designer handbag, and then return the bag in the same condition within 6 months. If all is well, consumers receive back 75% of the original price they paid.
An interesting concept and one which allows you to have fashionable designer goods without the designer price tag. Following a sustainable theme, moving away from fast fashion and helping to save the planet while doing so.
Sustainable fashion is still a new concept
New technology and digital advances are allowing fashion designers the opportunity to design and produce new clothing, and yes, sustainable products are great, and yes, they are growing in popularity; however, for some, sustainable material is still a little limited in what it can offer. Especially when it comes to fashion, isolating without intention, many high-street shoppers.
Today, many consumers feel it their moral duty to `do the right thing` even when it comes to fashion, however as consumers, we’re also very aware that ethical brands and sustainable product price tags act as a profound deterrent.
Affordable, designer, second-hand clothes.
A great way to get a new wardrobe without destroying our planet.
Keeping in style and bringing back the enjoyment of fashion in a guilt-free manner.
Being able to buy more and save more with retailers like The Luxury Closet, who focus on selling quality second-hand designer pieces that you will keep forever.
The Luxury Closet is an online leading fashion boutique, offering a treasure trove of designer pieces without the designer price tags. Selling clothes, handbags, jewellery, and more, with designer brands including Louis Vuitton, Chanel, Cartier, Rolex, and Van Cleef, to name but a few!
Disrupting the online fashion business model is what The Luxury Closet is doing. Building a sustainable business that more and more consumers are getting behind, turning their back on fast fashion and investing in long term, high quality, designer goods, without the hefty price tags.
Purchasing second-hand clothes is what makes the difference. Having fewer carbon emissions, saving water, and reducing waste – reducing the need to manufacture new items hence also saving on resources.
Fashion Rider has some great links for you to check out their latest offers:
Online retailers like The Luxury Closet understand that sustainable fashion must become more accessible as well as non-limiting. Especially if it is to create a meaningful impact.
We would love to hear your opinion on sustainable fashion. Have you shopped in any of the companies mentioned in this blog, or are you selling sustainable fashion yourself? We would love to hear from you!
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