Diversifying Your Income as a Fashion Professional

Published, 5 months ago

Hi, I’m Luisa Kearney, a professional fashion stylist and editor. I currently work full-time as a fashion blogger and stylist, earning a full-time income. Although I’ve run a number of fashion and beauty blogs over the past 10 years, I only started my latest, professional blog – Online Personal Stylist.

What often surprises people is that I got this blog earning a full-time income within just 6 weeks after its launch! I’m not going to provide you with the typical “six figure business blueprint” you see so commonly pushed in your face on social media, however Fashion Rider has asked me to provide you with some tips and a plan of action so that you can do the same!

You’ve probably found that working in the fashion industry brings three issues:

  • You are passionate about what you do, but struggle to make a steady income.
  • Getting promoted or building your business up seems to take a lot of time!
  • You struggle to stand out from the crowd and get noticed in this so-called saturated industry.

We’re going to look at how you can overcome all of these issues to give you the best chance of earning a full-time, regular income doing what you love!


Building a Steady Income

Building a steady income in the fashion industry isn’t always easy but it is still possible. Here is a step by step guide to how I got my fashion business earning a steady, full-time income just weeks after its launch and how I teach others to do the same.

Step 1:

Think carefully about your niche. Quite often you have to niche down to grow your income. If you’re struggling to grow your income, ask your clients and followers what they know about you. You’ll probably find that they don’t know enough about you and therefore this is what is preventing them from buying from/working with you. Or maybe they are confused about what you do.

If you want to reach a wide audience and make sure that they know what you’re about, I’d recommend jumping in and doing a Facebook/Instagram Live. This was a complete game changer for me and after Facebook Live I gained the attention of people I didn’t even know followed my page!

Facebook/Instagram Lives are a fast and effective way to reach your audience quickly and build relationships with them because they are often unscripted and “raw”.


Step 2:

Consider what it is that you actually want to do. Do you love your industry but dislike certain industry standards? Perhaps you’re a photographer who strongly dislikes airbrushing? How can you add this to your services to differentiate yourself from others? I trained as a fashion stylist and thought I wanted a career working one-to-one with women wanting to revamp their wardrobes. But just because you can do something, doesn’t mean you will necessarily enjoy it.

Further down the line, I wondered why I wasn’t growing my income above what I was already earning and it was because I felt in a bit of a rut. Yes, my clients loved my personal styling services and I enjoyed offering them, but I was more passionate about editorial styling and therefore I decided to focus on working with brands rather than individuals.

Don’t feel bad about shifting your focus towards another type of clientele. It’s better to produce better quality work because you’re passionate about what you do rather than doing something you think you should be doing.

Step 3:

Once you’re clear on your niche, find keywords relating to your niche and what you do. Incorporate these into your website copy, such as your “About” page/”Home” page and “Services” pages, as well as any future blog posts that you write.

SEO sounds scary but it really isn’t and I owe this practice to building my business income within just weeks. It’s not always a case that people don’t want to hire you; they just don’t know you’re there.


Step 4:

If you’re going to monetise your venture, start monetising from day one and monetise as much as you can. Ok, money is always a bit of an awkward topic but it is one of the main reasons why we set up our businesses in the first place. When you’ve figured out what you can offer (more of that under the “diversification” section, in Part 3), you need to learn how to monetise every prospect you have.

Next in this series, I’ll be discussing my strategy of how I do just as I’ve said when I introduce you to The 1000 True Followers Concept. Follow us on social media so you don’t miss it!

Liked what you read? Share the article!

Share on facebook
Share on twitter
Share on pocket
Share on whatsapp
Share on linkedin

Get Noticed with Fashion Rider.

Get the recognition you deserve. Portfolio, Jobs, Social Media promotion and much more. All in one membership. 

You might also like

Bridging the Gap and Utilising Every Possible Income Stream

Identifying the income streams in your business is the essence of financial freedom.

Read More

Sustainability: 8 easy steps to make your brand more sustainable

In an environment where people are becoming more aware of the real damages of climate change, it is important to keep your brand green and sustainable. Read on for some great tips on how you can improve your brand’s eco-sustainability.

Read More

Relax, recharge, and let your business reap the benefits

Relaxing is a vital part of your success as much as hard work is, and so we at Fashion Rider present our brand new recharge page to help you relax and recharge, to give you the best chance of success!

Read More

Have you thought about creative competitions?

Creative competitions are different from most other contests. The prize isn’t just a money prize, but the opportunity and experience of entering. In this article, we go over the reasons why and which competitions you may like to enter

Read More

10 exciting events to look forward to in 2021

Events have an important role in the world of fashion and other creative industries. This is why we bring you the 10 exciting events to look forward to in 2021

Read More

Why Your Luxury Time Piece May Need a Watch Winder

A Look at the World of Automatic Watch Winders If you know anything at all about high-end timepieces and how they work, then you’ve likely …

Read More

Why 2021 is a great time to start a freelancing business

With the desire for working on own terms, starting a freelance business has become an attractive prospect. Know why 2021 is a great time to start a freelancing business.

Read More

How to Slash Your Monthly Expenses

Your monthly income will only stretch so far. If you often grab a cup of coffee on your way to work, treat yourself to many …

Read More

Innovative adaptive designs on the rise

In 2019/20, the charity Scope reported that there are 14.1 million people in the UK living with a disability, making the availability and range of suitable fashion …

Read More

We use cookies to offer you a better experience and analyze site traffic. By continuing, you consent to the use of the cookies following our privacy policy. You may choose to opt-out through our privacy policy page.